Executive Coaching Testimonials · Sydney

Named voices. Real organisations.
Substantive change.

Real, named, LinkedIn-verifiable testimonials from CEOs, managing directors and senior executives Dan Auerbach has coached. Each one writes under their full name and current role. Organised below by corporate leaders and private company founder CEOs.

Dan Auerbach, executive coach in Sydney
Senior leaders at
Westpac AMP Macquarie Bank National Australia Bank Goldman Sachs Woolworths Allianz TPG Telecom Sonic Healthcare Knight Frank Super Retail Group M&C Saatchi UNSW NRMA Insurance Perpetual Tourism Australia NSW Government Westpac AMP Macquarie Bank National Australia Bank Goldman Sachs Woolworths Allianz TPG Telecom Sonic Healthcare Knight Frank Super Retail Group M&C Saatchi UNSW NRMA Insurance Perpetual Tourism Australia NSW Government

Corporate leaders. CEOs, C-suite, senior executives.

Leaders running, or carrying executive responsibility inside, listed companies, professional services firms, government agencies and major institutions. Coaching engagements that ran across complex transitions, board pressure, and senior team performance.


Dan fostered deep reflection, growth, and a powerful 'unlocking' effect over a couple of years of partnership. His thoughtful and intuitive approach helps leaders navigate complex challenges, recognize potential, and step into greater confidence and capability. Wholeheartedly recommended for anyone seeking a trusted partner for executive leadership development.

Angela Uther
General Manager Talent, Leadership & Capability · Super Retail Group

Dan demonstrated excellent technical skills in psychology and coaching with clear commercial acumen and understanding of business operations. Conversations moved quickly and efficiently with clear, specific, relevant questions that challenged, the types of questions that had been missing. Benefits included getting to the right focus quickly with results flowing more easily. No hesitation recommending him to any CEO or Executive Leader seeking to elevate effectiveness to the next level.

David Johansson
Director, Strategy, Performance & Reporting · AMP

With rapid expansion, communication between business units was lacking with misaligned priorities and little accountability. Dan worked with the senior team, helping each become highly functioning executive team members. Dan has an uncanny ability to connect with various personalities, recognize growth potential, and motivate trying new engagement ways. The program had major business impact with more accountability, aligned and completed projects, and a team that now looks forward to working together.

Kiril Ruvinksky
Director · Strategic Private Wealth

Dan is an asset to executives looking to realize strategy through improved collaboration. He supported leaders with coaching to develop advanced collaboration and communication skills critical to executing ambitious digital transformation strategy.

Julie Whitfield
Chief Information Officer · Treasury NSW

Dan's approach helped understand behaviours underlying 360-degree review results. With his guidance and provocation, deeper understanding of personal psychology and why approaching situations certain ways developed. This gave deeper insight into behaviours and how perceived by others, equipping better alignment of behaviours with intended conveyance.

Ethan Orsini
CFO Universal Store · ex GM Super Retail Group

As a Germany-based professional for an Australian employer, finding the right coach was crucial. From the first session, Dan's direct approach resonated; his ability to quickly grasp challenges was remarkable. Conversations became like looking in a mirror, helping understand how coming across to others and identifying growth areas. Dan's understanding of cross-cultural dynamics combined with direct and insightful coaching style makes him exceptional for professionals in international environments.

Eva Seller
Regional General Manager Continental Europe · Tourism Australia

Dan's coaching made real difference at a pivotal leadership point. He helped gain clarity, become more direct, and shift CEO presence, especially in complex senior relationships. What was most valued was combining insight with practical, grounded advice and strategies. He helped become more direct and structured, and supported reshaping leadership and accountability holding.

Madeline Vaughan
CEO · Adara Group

Dan was incredibly insightful in helping understand people and their motivation including personal triggers. Working with him was valuable developing and driving finance strategy across team and organisation. Where Dan excels is shaping thought process by asking challenging, thought-provoking questions ensuring viewing entire picture, not just personal viewpoint.

Michael Tzimoulas
CFO · NSW Department of Customer Service

Introduced through Westpac's professional development investment, Dan's expertise was instrumental advancing ability to navigate complex stakeholder relationships, leading to enhanced Westpac group outcomes. Dan's perceptiveness offers insights and actionable advice far surpassing standard coaching methodologies previously encountered. He helped build on personal strengths rather than emulating others.

Suzanne Bartkiw
Head of Consumer Portfolio Design & Governance · Westpac

Over recent months, Dan quickly dove into root development areas and provided instantly implementable strategies to better oneself as business leader, built upon session to session. His mix of empathy and willingness to challenge resulted in getting to 'real' issues. He assisted significantly better understanding of self and how to bring out best within business environment and life generally.

Josh Maingard
General Manager · Bromic EMEA

Engaged Dan wanting to sharpen internal leadership and grow practice externally. His approach helped think more strategically about client relationships and business development, and become more effective in delegation and time focus. Came away with stronger executive presence, clearer client messaging, and more confidence leading team and winning work.

Stuart McKenzie
Partner · Colin Biggers & Paisley

Dan's guidance has profoundly shaped my leadership journey, preparing me for a C-Suite role. He skillfully blends clinical psychology experience with commercial acumen and insight, quickly identifying key issues in complex leadership challenges and knowing exactly where to intervene for maximum impact. With his guidance, I developed confidence and skills structuring thoughts with precision, helping communicate with clarity and impact.

Nivedita Newar
Deputy CISO · UNSW

Private company founder CEOs. Owners, in the seat.

Founders and managing directors of privately held businesses. Different pressures, different accountability lines, same need for a thinking partner who can hold the commercial and the personal in one conversation.

Dan asks questions that deep down you know you should be answering, and many that you didn't. Never came away from a conversation without genuinely useful new insight.

Ben Stack
CEO · Stacks Law Firm

Dan worked over several months reexamining role as Managing Director of mid-sized Architectural Studio. He helped reappraise fundamental drivers of professional journey and whether achieving desired outcomes. The way Dan builds trust and makes discussing difficult issues very easy is unique. He made things much clearer and helped overcome barriers initially seeming insurmountable.

Alex Kibble
Managing Director · TKD Architects
Featured in Australian Financial Review · Sydney Morning Herald · Australian HR Institute · Public Accountant

A thirty-minute conversation. No obligation, on either side.

The best way to find out whether this work is for you is a short conversation. If it isn't a fit, I'll often know someone who is, and I'll point you there.

A 30-minute introductory conversation

Pick a time.

Sydney time (AEST). By phone, video, or in person at Surry Hills.

  • Tue 26 May
  • Wed 27 May
  • Thu 28 May
  • Mon 1 Jun
  • Tue 2 Jun
See all available times